Shoshanna Women’s Watercolor Rose Floral Athena Dress

About Us

Shoshanna Gruss is the founder and creative director of Shoshanna, her collection which debuted in stores in November 1998. Her dedication to fitting and flattering the female body while indulging in whimsical details were a refreshing change from the contemporary offerings of the moment. Gruss continued to make waves in the marketplace with the launch of her swimwear collection in the Spring of 2001. Shoshanna continues to speak to women’s fashion needs and aspirations. The Shoshanna aesthetic has always been feminine and distinctive, utilizing bold colors and unique details. With the arrival of her first child in 2005, Gruss introduced a line of children’s swimwear, Shoshanna Baby Girl, featuring matching mother-daughter swimsuits. The collection expanded into boy’s swimwear shortly after her son was born.